This can make it difficult to understand the company’s products.
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How to buy: American General life insurance is sold mostly through independent brokers, with some products available direct-to-consumer, such as online.The site is plagued by sentences longer than 25 words.The AIG website is written at an 11th grade reading level, making it fairly difficult to read for the typical customer.AIG had among the lowest readability scores of the insurance websites analyzed, with a score of 30 out of 100.A little variable universal life and guaranteed universal lifeįorbes Advisor asked VisibleThread to analyze the website of AIG, American General’s parent company.How to buy: Prudential life insurance is available through independent brokers, financial advisors and agents who sell only Prudential products.Prudential’s website content is at an 11th grade reading level, making it fairly difficult to read for the typical consumer.The website’s long sentences and difficult words can make it hard to understand Prudential’s product offerings.Prudential had a low readability score at 35 out of 100.
VisibleThread analyzed the readability of Prudential’s website at the request of Forbes Advisor. Terminal Illness Accelerated Death Benefit RiderĪvailability of riders could depend on the type of policy.
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